Discover the Big Apple and beyond

With the iconic Big Apple at its southern tip, New York State’s 11 regions make up a fascinating four-season destination.

Autumn is known for its long, colourful foliage; in winter, you will find more ski areas than any other US state; spring is perfect to discover its charming small towns; and summer is for exploring the spectacular mountains, lakes and beaches.

With something for everyone, the state where the Great Gatsby thrived, Niagara Falls take visitors’ breath away and Woodstock Festival aimed to change the world is ideal for self-drives and scenic train journeys, for a day, two or longer.

Win with New York State

With iconic attractions, spectacular scenery and charming destinations it’s easy to love New York! Take the time to learn a little more about the exciting regions and attractions for your clients to explore, and you could win some fantastic prizes. Watch the partner interview with Heather McElhiney, Director of New York State’s Tourism Trade Program, and answer a question to enter the draw.

  • Prize 1: £150 Buyagift Gift Voucher
  • Prize 2: Beekman 1802 Gift Set
    Beekman 1802 is a TV Show, Kindness Shop, bestselling cookbook and memoir, website and tourism destination all inspired by the Beekman 1802 Farm located in Sharon Springs, NY. Beekman 1802 is now one of the fastest-growing lifestyle brands in the country, thanks to its ethical approach and its mission to spread kindness to skin, community, and the planet. Find out more.
  • Prize 3: New York State goody bag

Answer the question and complete your details to enter the prize draw (hint: you’ll find the answer in the video featuring Heather McElhiney, Director of New York State’s Tourism Trade Program). Competition closes 31 October 2024.

Partner Interviews

We caught up with NY State partners when they were in the UK for the NYS roadshows.  Watch our short videos to learn more…

New York State

Heather McElhiney

Director, Tourism Trade Program - New York State

Elizabeth Judge

Marketing Portfolio Director - Visit Syracuse

Gary Hahn

Vice President, Marketing and Communications -National Comedy Center & Lucille Ball Desi Arnaz Museum

Long Island

Alfredo Gonzalez

International Sale Representative - Long Island

Beyond the Big Apple

Dawn Hopper

Managing Director - Beyond the Big Apple & Hudson Valley

Wine, Water and Wonders

Sarah Imes

Tour & Travel Manager - Wine, Water and Wonders

1000 Islands

Corey Fram, Director of Tourism, 1000 Islands Internation Tourism Council

Discover Albany

Jill Delany, President & CEO, Discover Albany

Greater Albany

Leah Muller, Director of Tourism Sales, Visit Buffalo Niagara

New York State Picture Gallery

EVENT PHOTOS FROM LONDON AND MANCHESTER

View all the event photos here on Facebook

Travel Agent Feedback

I think a common mistake here in the UK travel industry is that we focus on selling New York City as the destination and we should be focusing on New York as a State not a City. After attending each of the training sessions at the New York State Takeover event I’ve realised that there truly is something for everyone here from the beaches of Long Island to the scenery & outdoor activities of the Catskill mountains and the family-friendly activities on offer too, it has really opened my eyes.

Chris Worrall

Merlin Travel

My top tip for agents would be when they have a NYC city break inquiry, suggest an extension, and focus on all this amazing state has to offer.

Isla Stenning

Hays Travel

After attending each of the training sessions at the New York State Takeover event I was surprised at how many family-friendly activities there are such as LEGOLAND, indoor waterparks and kids museums, I would suggest New York State as a destination for families as well as couples or groups of friends.

Lisa Connolly

Travel Counsellor

I would recommend checking out the beaches of Long Island and of course, Niagara Falls is well worth a visit too, a boat ride at the falls and getting some awesome pictures here was a personal highlight of mine that I’ll never forget.

Matt Morley

Explorer Travel

I would recommend to my clients to get out of New York City and explore the wider state by train, it really is more accessible than people think, and each region offers a completely different experience, I personally love the Catskills and of course I love the wineries too.

Michaela Peters

Holidaysplease

A highlight from the New York Takeover Event for me was learning about the region of Syracuse, there is so much to do there, a real hidden gem! I also enjoyed learning about the immersive experience at the National Comedy Center, I’ll be sure to tell my clients to add it to their list when they visit.

Isla Stenning

Hays Travel