Windstar Cruises is to be sold as an all-inclusive product for the UK market.

President Christopher Prelog said the move is ‘in an effort to be more in line with other luxury offerings in the cruise industry, particularly with the rollout of newly transformed all-suite Star Plus Class yachts’.

The all-inclusive offer includes unlimited wine, beer and cocktails; wi-fi and gratuities. The new fare is also available for the operator’s new Wind Class yachts.

Guests can request to opt out, Mr Prelog explained, saying: “We didn’t want to take away the à la carte option from guests who enjoy going that way. We want our guests to have the choice based on their preference, what they need on board, and their general vacation philosophy.”

He added: “We thought about only offering the all-inclusive fare on the newly transformed Star Plus Class yachts.

“But after talking and listening to our repeat guests and valued travel advisers, we found some like to go à la carte and only purchase amenities as they go. After discussing internally, we all came to the same conclusion – why not offer both on all our yachts?

“We offer a choice between sailing yachts and all-suite yachts, and now a la carte or all-inclusive. That seems to fit the Windstar brand.”