Intrepid Travel has expanded its North American division with the acquisition of US-based adventure operator Wildland Trekking.
The deal, for an undisclosed sum, adds ‘robust outdoor adventure-based options for both domestic and international travellers’, Intrepid said.
The company stepped up its focus on the US in 2021 with the creation of a dedicated operations hub to exploit growing demand for domestic US travel.
Domestic travel spend across the Atlantic reached nearly $1 trillion in 2019, illustrating the potential of the market, Intrepid said.
Wildland Trekking, which will operate 38 tours this year, reported sales growth of 20% in 2021 and has carried 75,000 customers since its launch in 2006.
The acquisition brings the total number of trips offered by Intrepid in the US to 57.
“This acquisition will play an integral part in Intrepid’s journey to becoming a billion-dollar adventure travel company by further increasing our operational capabilities in the region,” Intrepid Chief Executive James Thornton said. “More importantly, it signifies our commitment to growing and scaling our style of sustainable, experience-rich travel within the U.S.”
The companies will work together to develop new trips in Alaska and the Canadian Rockies.