Gym operator David Lloyd Clubs is planning to expand into the UK staycation market with glamping holidays this summer, following its application for ABTA accreditation.
In a statement, the company said uncertainty about overseas holidays means there is ‘a scramble to find staycation and day trip options that offer the all-inclusive holiday resort experience’.
“With this in mind, David Lloyd Clubs is applying for ABTA accreditation to firmly cement its status as the place to be this summer,” it said.
Steph Holland, head of lifestyle products at David Lloyd Clubs said details would be revealed ‘in the coming weeks’, including which sites have been selected to host the luxury glamping pods.
“We’re all wondering if and how we are going to get away this summer, and for many, the gym is not the first place they’d look to for a holiday,” said Ms Holland.
“But David Lloyd Clubs are so much more than a place to work out with our pools, spas, entertainment and kids’ clubs, and a friendly community vibe…so providing short breaks was a natural extension of our offering.
“We’ve got so many exciting activities planned, with our outdoor areas turning into resort retreats with family splash parties in the outdoor pool, beach-inspired games and pizza-making classes.
“The evenings will see these areas become relaxed adult zones with cocktail masterclasses and gin and wine-tasting sessions all sound-tracked by an eclectic playlist and live-streamed music on giant screens.”
She added: “Details around this exclusive new offering will be revealed over the coming weeks. This is exactly why we’re applying for ABTA accreditation – with so much for everyone to do at our clubs, who needs the Costa del Sol or the Caribbean?”
David Lloyd Leisure operates 99 clubs in the UK and a further 23 clubs across mainland Europe.