The Advantage Travel Partnership has launched a cruise marketing campaign to drive cruise enquiries and bookings for its members.
The campaign will include sales and promotions activities that members can share with their customers to inspire future cruise holidays.
Advantage has created a new issue of its digital consumer magazine, Navigate, with updates, tips and advice about both ocean and river cruising. The magazine, along with social media and website banners, will be made available for members to use in their own marketing.
Advantage will also work with suppliers to share tailored cruise month holiday offers which will be uploaded to a dedicated Hot Offer Facebook group for members to lift and share across their own social media channels.
In addition, each supplier partner taking part in the campaign will be given its own page on the Advantage members extranet, enabling them to share the latest campaign offers and promotions, plus training videos and additional marketing resources for members to use.
Advantage Head of Marketing David Forder commented: “The introduction of seacations earlier this year has driven a new customer base to cruise and has also been a lifeline for many of our members over the last few months. Our dedicated cruise campaign aims to capitalise on this and support members with both customer retention and acquisition activity, by targeting those wanting to get back to all other types of cruising.”
“Over the last four weeks we have seen a 39% increase in cruise bookings versus the prior four weeks, so this campaign is perfectly timed to help members further boost their cruise bookings.”