Travel agents with Advantage white-label websites can take online bookings for in-house operator Advantage Holidays & Cruises for the first time.

Advantage said the development, which comes as a result of its partnership with Travelgenix, should lead to a ‘significant’ increase in distribution.

More than 84% of Advantage members regularly book with the tour operator, but until now they haven’t been able to take online bookings from customers.

So far, 25 members have an Advantage white-label website that will allow them to sell Advantage Holidays & Cruises packages online, but the partnership expects this number to rise to 40 by the end of September.

Head of Marketing David Forder said: “Last year we redeveloped our website proposition to offer members a cost-effective scalable, modern solution to help future-proof their online presence and support them in reaching new customers. 

“Since then, this initiative has continued to evolve, and our expanded partnership with Travelgenix means members who use our bookable website solution will now benefit from the ability to further utilise the Advantage inhouse tour operator to provide a wider range of options to their customers.”

Advantage member Jake Cullum-Hollins, CEO of The Good Travel Franchise, said: “We are excited that Advantage Holidays & Cruise will be available for our customers to book via our website. 

“This will expand our online offering, with more departure points and airlines, and more destinations than before, giving our customers more choice and freedom when starting their initial holiday search through our website.”