Gold Medal has appointed Sarah Lancashire as its new Marketing Director.

Sarah is well-known in the industry and joins from Scenic, where she was Brand and Marketing Manager.

She’s also worked at Carrier Luxury Holidays and has run her own executive coaching business.

Her new role also covers marketing for the Gold Medal brands Pure Luxury, Cruise Plus and Incredible Journeys.

Sarah posted on LinkedIn to say: “Delighted to announce that I have joined the fantastic team at Gold Medal in my new role as Marketing Director.

“Thrilled to join the dnata family and looking forward to an exciting time ahead as we continue to surge forward following the trickiest of times for travel.

“It is such a privilege to work in this industry filled with passionate, expert professionals and I am looking forward to once again connecting, and re-connecting, with my peers.

“Looking to a very bright future with this renowned team and organisation.”