With 61% of people saying that they plan to travel abroad in the next year* and the emergence of the ‘catch-up consumer’, the pent up demand for travel is clear. 30% of consumers are also more likely to book with a travel professional now than before the pandemic to make up for the trips missed and ensure they can book and travel with confidence.
In the competitive and uncertain travel market, your brand is your biggest asset. Successful travel marketing tells the story of your brand in a way that appeals to your target audiences and allows for consumer confidence in your products and services.