AmaWaterways is celebrating Valentine’s Day by giving agents the opportunity to win their own romantic river cruise in 2025.
Agents booking an AmaWaterways cruise between 14 – 29 February, will go into a prize draw to win a European river cruise sailing over Valentine’s Day 2025.
The river cruise line has also extended its Love2Shop Wave incentive – with each booking earning a £50 voucher or a £25 voucher for single occupancy bookings. Additionally, agents can earn a complimentary cruise for two people by making five bookings, as part of AmaWaterways’ ‘Sell 5, Sail Free’ incentive.
Sales Director Andrea Stafford said: “What could be more romantic than giving your Valentine a luxury river cruise through the heart of Europe? This is our way of showing our love to our wonderful trade partners who made January 2024 our strongest booking month ever, increasing business by 93% versus January 2023.
“While much of the growth has come from our existing agent partners, it is great to see that this year we saw a 10% increase in the number of agencies booking with us, compared to January 2023.”