Gold Medal is celebrating a new campaign with Atlantis, The Palm in Dubai by launching an incentive for one agent to win a holiday for up to four people.

Atlantis, The Palm, was the first resort to open on Dubai’s manmade island, in 2008 and Gold Medal’s campaign, called ‘A Golden Masterpiece’, will include a supporting guide, a webinar, offers and marketing assets to update agents on the property.

Each Gold Medal booking for a three-night stay or more at Atlantis, The Palm, Dubai, made between 21 May and 31 July will be entered into a prize draw to win a holiday.

There are three holiday prizes to choose from: A couple’s holiday with Imperial Club benefits and dinner for two; a family holiday for up to four people, during the school holidays, with dinner at Wavehouse and bowling; or a friend’s holiday for up to four people, with access to WHITE Beach, spa treatments and an upgraded dining experience.

Marketing Director Sarah Lancashire said “Gold Medal was the leading B2B operator supporting its opening all those years ago.

“To this day, agents and their clients still love this property and for good reason, the list of opportunities here are endless and the team are always updating its offering to ensure they stay competitive in Dubai’s ever-changing landscape. To agents who may think they know this property, we are encouraging them through this campaign to rediscover its possibilities.”