Gold Medal is celebrating the launch of its new Florida Parks & Beaches brochure with agent fam trip incentive to the new Universal Epic Universe them park.

Six agents will get the chance to join a first-look fam trip to the theme park, which is due to open next year, in partnership with Universal Orlando Resort and Virgin Atlantic and Delta Air Lines.

Five places will be awarded to agents who register a Florida package with Gold Medal between 26 September and 21 November 2024, with one wild card place being awarded at the end of the campaign.

Head of Long-Haul Product Deborah Wadhams said: “This was the perfect time for us to be introducing our Florida Parks & Beaches brochure for agents to excite and inspire their customers. We have seen our average booking value to the destination increase year on year, and currently over 25% of our Florida bookings are being booked for out-of-date range, showing that Florida holidays continue to be in demand.

“The highly anticipated Universal Epic Universe is set to open in 2025. This new theme park will offer a transformational experience that will immerse guests in multi-sensory environments and innovative technology, so we are delighted to be offering agents the chance to visit with us.”