Gold Medal brand Pure Luxury will launch its latest campaign this week – with a 10 night Seychelles holiday and other rewards up for grabs.

Called The Luxe List, the brand says it is its most ambitious autumn campaign yet.

A dedicated microsite, consumer-facing direct-mail shot, incentives and social media activity will be among the tactics deployed over the next six weeks to help agents inspire their most discerning customers.

The microsite will feature 60 ultra-luxury properties across 16 destinations and agents will be able to find details of campaign incentives, downloadable assets, and 45 different offers from the site, including regional pricing for Manchester and Glasgow departures.

Downloadable assets include the digital version of a 60-page consumer-facing direct mail Luxe List brochure. Printed editions have been sent out to key luxury agent partners.

The campaign also has agent incentives, including the chance to win a 10-night twin-centre holiday in the Seychelles; increased Farebank Rewards with up to £500 on offer for bookings over £20,000, and a social media ‘like and share’ campaign with a luxury spa hamper awarded to the winner.

Pure Luxury’s Trade Partnership Managers, will be visiting luxury travel agents tohelp them to make the most of the assets, offers and incentives available.

Marketing Director Sarah Lancashire said: “The scope and scale of The Luxe List makes this campaign the most ambitious we’ve ever created for the Pure Luxury brand.

“And we’re sure that the incentives we’ve arranged with our partners will really help to motivate those agents to convert their customer’s interest into bookings.”