Holland America Line (HAL) will invite up to 350 travel agents from around the UK and Ireland to visit three ships this year.
Agents can choose between the newest ship Rotterdam (pictured), Zuiderdam and Nieuw Statendam.
They will be invited on a tour and given a meal on board.
The UK and Ireland programme includes six ports: Plymouth, Dover, South Queensferry, Cobh, Belfast and Liverpool.
HAL is running ship visits on 16 April in Plymouth; 17 April in Dover; 26 April in South Queensferry; 10 August in Cobh; 12 August in Belfast; and 18 August in Liverpool.
Agents will be hosted by the line’s UK-based team.
Sales and Marketing Director Karen Farndell said: “We know how important these experiences are for agents to increase brand knowledge and experience the product for themselves.
“Having the new team on board will also be a great opportunity to listen to our agent partners about their views on how the team can support with future sales growth.”
Agents can register to join a ship visit by clicking this link.