Classic Collection launches new cash reward scheme for agents

By Linsey McNeill
Home » Classic Collection launches new cash reward scheme for agents

Agents making bookings with Classic Collection will receive cash rewards on a new pre-paid card from January.

Money will be loaded on to a Classic Black Card, which can be spent anywhere that accepts card payments.

Agents will receive the pre-paid visa card after making their first booking and claims can be made via the operator’s website.

Claims will be processed quarterly and the cash reward loaded onto each agent’s individual Class Black Card, which can also be loaded into a smartphone wallet.

Agents will typically earn £100 per booking but can earn up to a maximum of £450 for each sale.

Classic will pay £20 for bookings of up to £5,000, £100 for bookings of £5,001 to £15,000 – which is the average booking value – and £150 for bookings of £15,0001 to £35,000.

For higher value bookings of £35,001 to £40,000, agents will earn £300, while bookings of £40,001-plus will earn agents £450.

Classic Collection previously awarded Love2Shop vouchers instead of cash.

Director of Agency Sales & Marketing Si Morris-Green said: “When it launches in January,  our new Classic Black Card rewards scheme will be the most flexible agent incentive out there.

“Just like a debit card, you’re not restricted to using it with specific high street brands. With rewards of up to £450 for our higher value bookings, our agent partners might even like to consider using their cards for paying their fuel bills this winter.”

He added: “We’ve been working really hard to develop a rewards scheme which we think agents will really appreciate.  And we’re convinced that the spending flexibility that this scheme offers makes it the best one out there.”

The reward scheme will be ready in time for what Classic Collection has described as its ‘biggest ever’ peaks campaign, which breaks on 27 December and will run until 28 February 2023.

The operator has produced a 24-page brochure for the ‘Cherish the moment’ campaign, including 40 offers such as free room and board upgrades and reduced hotel rates.

Marketing materials include in-store point-of-sale material, window posters and more social media and personalised video content than ever before, it says.

Direct mailing partnerships are in place with a number of its top-selling high street agents and homeworking networks.

Classic is also upping its attendance at trade partner travel shows and is aiming for more than 1,000 agency visits by its on-the-road agency support team during January and February.

The operator will also be keeping agents up to date with new product and offers with twice-weekly broadcasts on its newly launched online platform, Classic Collection TV, accessible via its Facebook group.

Si added: ‘This is our most comprehensive and inventive peaks campaign ever. It fully supports our strategy of helping our agent partners to get the most out of their marketing efforts.”

Classic Collection’s agent-only brand, Classic Package Holidays, will launch a ‘You’re Good to Go’ peaks campaign, also on 27 December.

The campaign, which will run until 28 February, brings back its popular Place on a Plane’ competition, in which agents can win personal holidays and also earn Love2Shop vouchers.

During a 12-week run, from 27 December, agents promoting Classic Package Holidays deals on social media will be picked at random to win a holiday to a mystery destination. They could also win a place for one or more companions.

There’s also a change for 10 agents to win a holiday for two, with winners picked at random from those who hae made a booking during the peaks campaign.

All bookings will also qualify for £10 Love2Shop vouchers.

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