As Australia prepares to reopen to international travellers, Australia Tourism has organised a free, three-hour global online summit to reacquaint you with this fabulous destination and all it has to offer.
Feel free to dip in and out of the session, which will take place on Tuesday, 16 November, from 1pm to 4pm.
Included will be an update from Tourism Australia’s MD Phillipa Harrison, who will fill you in on how Australia plans to reopen to overseas visitors.
There will also be a useful Selling Australia session, which will provide updates on what has changed Down Under while travel has been on hold.
And Tourism Australia’s Executive General Manager, Strategy & Research Rob Dougan will share all the latest consumer insights and trends.
The summit will also be jam-packed with inspiring sessions to improve your knowledge of Australia and give you some extra tools to sell, sell, sell.
To whet your appetite, you’ll hear about Australia’s endless coastal experiences and activities from vloggers Nick Fabrri and Terysa Vanderloo, who have a refreshing, tell-it-how-it-is style on their immensely popular You Tube channel, Sailing Ruby Rose.
You’ll also hear about Australia’s vast and diverse open spaces and unique outdoor experiences during a chat between renowned landscape photographers Ben Messina and Daniel Tran, and, at the risk of leaving you hungry, the owners of the sustainable-eating restaurant chain Three Blue Ducks will talk you through the broad range of gastronomic experiences available throughout Australia.
Log in to the summit on 16 November and you’ll also be able to discover a year-round calendar of cultural events taking place throughout the country, which will be presented by award-winning musical duo Kate Miller-Heidke, who represented Australia at the 2019 Eurovision Song Contest, and Keir Nuttall, writer of several short films including the multi-award-winning The Birthday Circle.
Of course, a major part of any trip to Australia is learning about the country’s indigenous culture, and three of Tourism Australia’s Discover Aboriginal Experiences operators will be interviewed during the summit by indigenous entertainer, presenter and journalist Brooke Boney about what it means to them to be able to finally share their culture with the rest of the world once again.
Luxury means different things to different people, so the summit will also include a session on Australia’s own brand of luxury, presented by the country’s top tourism commentator Susan Kurosawa and wilderness lodge owner Hayley Baillie.
Lots has changed in Australia over the past couple of years, so a panel of experts will highlight what’s new and how you can exceed your clients’ expectations with thoughtfully curated experiences not found anywhere else in the world.
You’ll also hear about the benefits of becoming an Aussie Specialist, if you’re not already signed up, and Tourism Australia will tell you about some new tools and initiatives, such as the Trade Resources Hub, Australia 365 and the National Experience Content Initiative, designed to help you sell Australia.