Operators join in with Saint Lucia’s Summer Stories campaign

By Lisa James
Home » Operators join in with Saint Lucia’s Summer Stories campaign

Saint Lucia Tourism Authority (SLTA) has launched a Summer Stories campaign based around experiences visitors can have on the island.

A consumer and trade advertising campaign will see digital video ads on social media as well as digital programmatic display ads targeted at consumers looking to travel this summer.

There will also be trade advertising with partners to encourage clients to book and share their Saint Lucia stories.  

The Saint Lucia Stories campaign is backed by offers from 15 tour operator partners with savings of up to 63%.  Operators taking part include Caribtours, Caribbean Warehouse/Blue Bay Travel, Kuoni, Tropical Sky and TUI.

SLTA UK Director Patricia Charlery-Leon said “Behind every holiday is a great travel story and we all love telling each other what it was like to visit somewhere. For Saint Lucia, the stories highlight the inspiring adventures and experiences around our beautiful island, told through the eyes of the type of people who come to visit, while also celebrating local people and culture.”

Find out more here.

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