Kuoni launches campaign to push short-haul holidays

Kuoni short-haul campaign
By Linsey McNeill
Home » Kuoni launches campaign to push short-haul holidays

Kuoni is knocking up to £200 off European holidays booked by 29 April as part of a campaign to raise awareness of its short-haul product.

The Europe Calling campaign has been launched across social media channels and agents can see sample offers on the Kuoni Agents Facebook group.

The operator said it had already launched new ‘competitive pricing’ across the board, working with its suppliers to secure ‘the best rates’.

Sample holidays includes seven nights on Lake Garda from £1,049 per person in May, or seven nights all-inclusive in June at the five-star Secrets Lanzarote Resort & Spa from £1,549 per person, including checked luggage on flights and private resort transfers.

Kuoni said it is also trying to drive more business through travel agents after recruiting Adam Morris and Sarah Ashmore to the trade partnerships team, pictured above.

Head of Trade Partnerships Sarah Weetman, left, said:  “We’ve got a team in place now which is totally focused on working hand in hand with travel agents to build business together.  

“Kuoni is all about quality and value on worldwide holidays, so the Europe Calling campaign is all about putting us on the map for holidays closer to home and bringing inspiration for agents to share with their clients and knowing that they’ve got the trusted Kuoni brand behind them.” 

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