Inghams has revealed a new look and feel as part of a company rebrand.
In addition to a new logo and brand imagery for the ski, Lapland and outdoors operator, the Inghams Summer programme has been renamed Inghams Walking, to emphasise the company’s ‘long walking heritage and expertise’.
Travel agents will be given new tools, training and sales guides to help sell the programme, which Chief Operating Officer John Mansell said has been based on ‘renewed interest in getting back to nature and spending time outside’.
The programme will be based in one – or sometimes two – locations with no fixed itinerary, so guests can explore the area with no need to unpack every night.
The programme covers ‘stay and walk’ holidays in Italy, France, Switzerland, Slovenia and Austria, with optional guided walks in selected destinations.
Johnl said: “The new direction will align our summer and winter products under one coherent identity while we continue to deliver exceptional holidays in the great outdoors.”
Head of Agency Sales Julie Franklin added: “We are very excited to be giving a new focus to our summer product, providing an emphasis on walking.
“Our engagement and aim will be for our trade partners to introduce our product to their customers who love to holiday as much as they love to walk.
“We have now launched a huge amount of new tools, including new sales guides, new trainings, images for social media and window posters to help our agent partners share inspiration with their customers.”
