AmaWaterways reveals Wave campaign after record-breaking year

AmaMagna
By Travel Gossip Reporters
13/12/2023
Home » AmaWaterways reveals Wave campaign after record-breaking year

AmaWaterways will be offering free flights and overseas transfers, plus savings of up to £1,500 per couple on selected 2024 and 2025 cruises in its Wave campaign.

The campaign will also feature complimentary business class flight upgrades with every suite reservation. Bookings must be made by 31 March to qualify for the upgrade.

The river cruise line, who will launch the offers on 26 December, saw a 46% increase in sales for 2023 compared to 2019. And the line has also seen a 78% year on year increase in the number of UK travel agencies who are booking cruises.

Earlierthis year AmaWaterways recruited Sales Director Andrea Stafford to support the trade and the reservations team has grown by 50% in recent months.

AmaWaterways UK Managing Director Jamie Loizou said: “This year’s strong Wave offer applies to more cruise departure dates than ever before, making it easier for our travel agent partners to sell an AmaWaterways river cruise.

 “We are very pleased with this year’s results and delighted that our travel agent partners have earned more in commission from AmaWaterways than ever before. Our exotics programme, specifically cruises on the Mekong River, has performed very well this year and AmaMagna, our unique double-width ship cruising the Danube River, continues to capture the imagination of the luxury client. With two new ships, new itineraries plus the brand-new destination of Colombia, 2024 is set to be another incredible year for AmaWaterways and its valued trade partners.”

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