Yougov has published its list of top UK travel brands and holiday destinations for 2022, based on customer feedback.

The research company’s BrandIndex ranks travel companies and destinations according to customer perception.

For the brand ranking, consumers were asked which of a number of brands they had a positive impression of and which they had a negative impression of.

The same method was used to rank destinations, with both brands and destinations ranked according to their average score.

Which are the top UK travel brands?

Budget hotel chain Premier Inn came out as the top travel brand, with a score of 39.9, closely followed by British Airways, which scored 36.

Hilton, Emirates and Booking.com completed the top 5.

TUI was the only tour operator in the top 10 list, ranked in ninth position, just ahead of TripAdvisor.

Top holiday destinations

Italy claims the top spot for 2022 with a score of 52.4, just slightly ahead of Spain, which is the most visited destination from the UK.

Canada, which was in the top spot in 2021, has been bumped down to third place, followed by Norway and Portugal.

Overall, UK consumers appear to hold Norden countries in high regard, with Sweden, Denmark and Iceland also in the top 10.