WTM London will be 20% larger in 2023 compared to last year, with 14% of the 4,000 exhibitors new to the event being held at ExCel from 6-8 November.
High-profile names making a first appearance this year include Eurostar and ABBA Voyage, the live concert with virtual ‘Abbatars’.
Tourism boards making their first appearance at WTM London come from destinations as diverse as Sabah – promoting travel to northern Borneo in Malaysia – and Almaty, the largest city in Kazakhstan.
Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group, showcasing its range of services including destination management, hospitality, online solutions and aviation.
Online travel agency Trip.com will be attending to target growth within the European market, while new UK-based package holiday specialist HolidayBest will also be at the show.
Other new exhibitors will be travelling from Turkey, such as the Turkish travel agency association TURSAB, and Salkantay Trekking will be visiting from Peru, where it offers treks and adventure tours to Machu Picchu.
Delegates in the technology zone will be able to meet new tech exhibitors such as search marketing agency Vertical Leap, and payments specialist flywire – which exhibited with WTM for the first time this year at WTM Africa and is now coming to WTM London.
Bermuda Tourism Authority VP Marketing Jamari Douglas said: “We are beyond excited to be returning to WTM London 2023, bigger and better than ever before.
“As the market-leading international travel event, there is no better opportunity for us to showcase our special island and we look forward to sharing our latest news and offerings with the trade, alongside fresh perspectives from the organisation’s first ever female CEO, Tracy Berkeley.
“Our presence at WTM reaffirms our commitment to strengthening Bermuda’s presence in the UK market, demonstrated by our ongoing investments, such as our recent House of Bermuda event and brand new Lost Yet Found Campaign.
“The UK is our third largest market after the US and Canada and we’re extremely confident that Bermuda will take its place on the global stage as a leading tourism destination.”
Eurostar B2B Sales Director Paul Brindley said: “We are excited to be at WTM in 2023 with our new brand for Eurostar, a vision for growth and providing high-speed rail connectivity throughout Northern Europe to 30 million passengers by 2030!
“It’s an exciting time for sustainable rail travel and, with our new distribution tools, we are looking forward to meeting existing and new partners from around the world and continuing to build strong ethical partnerships.”
ABBA Voyage Travel Trade Manager Bernie Patry-Makin said: “We are excited to be exhibiting at WTM London 2023.
“It presents us with a fantastic opportunity to showcase the spectacular ABBA Voyage in front of a large community of international travel and tourism industry buyers.”
WTM London Exhibition Director Juliette Losardo said: “We are delighted to welcome new exhibitors to this year’s event, ranging from major destinations and well-established international brands to niche operators and hi-tech firms.
“They’ve all seen how they can play their part at the world’s most influential travel and tourism event.
“The list of new exhibitors – as well as the thousands that we’re welcoming back to our stands – shows how we help the global travel community to come together to shape the future of the industry.
“Buyers attending WTM London can meet new and established clients, seal business deals and be inspired with fresh ideas for 2024 onwards.”