Dnata Travel Group’s UK trade brands have come together for the first time to launch a joint Winter Escapes programme.
To coincide with the launch, dnata is giving agents the chance to win a holiday to Canada, including a stay at the Ice Hotel in Quebec.
Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys have shared their winter recommendations and the experiences they offer across four themes: Festive Breaks, Unique Experiences, Winter Sun and Winter Wonders.
A dedicated Winter Escapes digital brochure will be available to agents on the dedicated micro-site complete with downloadable content, and a variety of winter snow and sun offers featured in marketing communications throughout November.
To celebrate the launch of Winter Escapes, one agent will win a holiday to Canada, in association with Air Canada. The incentive will run until 15 December 2023.
The holiday includes return economy flights, car hire for the full holiday duration, three nights in Quebéc City and one night at Hôtel de Glace.
To enter, agents must make a Gold Medal, Pure Luxury, Cruise Plus or Incredible Journeys package booking departing between 1 November 2023 – 31 March 2024 or 1 November 2024 – 31 March 2025.
Bookings including flights with Air Canada qualify for double entry.
Dnata Travel Group UK B2B Marketing Director Sarah Lancashire said: “Our brand-new Winter Escapes campaign features sought-after winter sun and snow worldwide holidays, luxury retreats, cruises and touring – perfectly showcasing the expertise of each of our dnata Travel Group UK B2B brands.
“Our focus has been predominantly on sunshine holidays, but we know that many destinations come to life in the winter months.
“We have worked closely with our incredible supplier partners to source a wonderful and inspiring selection of snow activities unique to winter in captivating destinations across the globe, that we know our agents and their clients are going to love.
“We also recognise the charming appeal of jetting off to warmer climates during the winter months, so agents can expect to see winter sun inspiration too.”