UK and Ireland agents are being given the chance to win a place on the next Brand USA mega fam trip to the US, taking place on 19 April.

They’ll need to log bookings made with American Airlines and British Airways from 16 January to 28 February to be eligible for one of 60 places up for grabs.

To take part, they’ll also have to complete the Mega FAM Airlines Badge on the USA Discovery Program UK & Ireland website.

More information on the itineraries will be released shortly.

Brand USA, the destination marketing organisation for the US, recently took 60 UK and European agents on its first mega fam since the pandemic.

VP global markets for Brand USA Jackie Ennis said: “Brand USA mega fams allow agents to really get under the skin of a destination to better sell the US.

“By working closely with our airline and destination partners, it is a valuable tool in driving recovery efforts across our leading international markets. We look forward to continuing this initiative globally and welcoming the next participants in our Brand USA mega fam UK and Ireland in April 2023.”