Which? tells consumers where and how to find the best travel bargains in ‘perfect storm of spiralling costs’

By Linsey McNeill
Home » Which? tells consumers where and how to find the best travel bargains in ‘perfect storm of spiralling costs’

Which? has revealed the most popular summer destinations with the greatest and lowest price increases for summer 2023.

It said huge demand plus inflation has created a ‘perfect storm of spiralling costs’, with prices for a typical package holiday rising 19% year on year.

But the consumer champion said some destinations have seen much greater price increases for package holidays than others.

It found that out of Spain, Greece, Portugal, Italy, Turkey and Cyprus, Greece has seen the steepest rise, with holidaymakers paying an average of 30% more than in 2022.

The average package in Greece costs £867, it said.

Italy, Spain and Turkey have seen prices rise by at least a fifth.

Portugal has seen the smallest increase of just 7% on average, pushing the average package price to £705 a head.

However, Spain it still the cheapest destination, with an average price of £693 per person.

Urging families and those locked into certain dates to book early and consider all-inclusive, Which? said Easter flight prices were up 51% on average.

Fares to Italy and Greece have risen the most, up 71% on average, while flights to the US saw the smallest increase, but even these are up 31%, said Which? after analysing data from Skytra.

Using data from Kayak, Which? found that the cost of UK hotel rates over Easter have risen by 19%, from £100 to £119, while in Europe hotel prices have increased prices by a more modest 10%, bringing them into line with the UK at an average price of £119 a night. Elsewhere in the world, hotel prices are up 23% on average to £170 a night.

Which? Travel Editor Rory Boland said: “Travellers are likely to experience significantly higher prices than they’re used to for a trip away this year, with huge demand for holidays combining with inflationary pressure to create a perfect storm of spiralling costs.

“Flights in particular have seen some of the steepest price rises so far, with our research finding flights to popular destinations including Greece and Italy up 71% compared to last year.

“If you need to book a certain destination or dates, such as during the school summer holidays, book as early as possible to ensure the best price.

“Opting for an all-inclusive break may also be worth considering, as you will be protected from currency fluctuations, and have the assurance that expenses like food and drink are already covered. If you can be flexible on when and where you go, you’ll still be able to find deals throughout the year, so it’s worth shopping around.”

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