Which hotel chain has been crowned the UK’s worst for ELEVEN years?

Worst UK hotel chain
By Linsey McNeill
Home » Which hotel chain has been crowned the UK’s worst for ELEVEN years?

Britannia has been named the worst hotel chain in the consumer champion Which? annual survey for the 11th consecutive year.

Boutique Hotel Indigo, owned by IHG, and Premier Inn’s satellite brand Hub by Premier Inn were considered the best.

More than 5,000 hotel guests rated their stays at 28 large and nine small hotel chains across the UK, giving them marks out of five in 10 categories including cleanliness, service, bed comfort, description versus reality and value for money.

No chain managed a full five stars for value, as Which? found prices have risen to over £100 a night on average, which is up 13% year on year.

Hotel Indigo, a boutique chain, managed a clutch of five and four-star ratings, but only three stars for VFM.

Hub by Premier Inn, found only in London and Edinburgh, and Hotel Indigo both scored 77%, while Premier Inn came second with 75%.

In third place was budget pub chain Wetherspoons with a customer score of 73%. With respondents reporting they paid an average of £84 a night, it was among the cheaper options in the survey and scored four stars for value for money. 

Britannia, which has some historic properties in its portfolio – including the Grand Hotel, Scarborough where Winston Churchill once stayed – scored just 48%, including a one-star rating for its bedrooms, bathrooms and quality of wi-fi. It scored no higher than two stars in any category.

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