Virgin announces opening date for first London hotel

Virgin opens London hotel
By Linsey McNeill
Home » Virgin announces opening date for first London hotel

Virgin Hotels will open its first London property on 1 August 2024, in the heart of trendy Shoreditch.

It will be the eighth hotel for the hotel group owned by Sir Richard Branson and the 17th property for the wider Virgin Hotels Collection.

The 120-bedroom London hotel on Curtain Road, which is currently the Mondrian Shoreditch London, will form part of a long-term agreement between Virgin Hotels and property developers Reuben Brothers.

Sir Richard said: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. 

“Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started. 

“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference. 

“Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land.  Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”

The London hotel will be ‘gradually transitioned to a fully-fledged Virgin hotel’ following its opening on 1 August, said the group.

It will have a Spanish restaurant, BiBo, in association with chef Dani Garcia, a rooftop bar, pool, restaurant, private members club, gym, and treatment rooms managed by Ibiza’s Blue Marlin.  

“This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities,” said Virgin Hotels Collection CEO James Bermingham.

“We are all truly delighted Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be.  We pride ourselves in having hotels in the very best locations across our key cities and Virgin Hotels London-Shoreditch will be in the epicentre of one of London’s most cultured, and creative areas. 

“We are thankful to Reuben Brothers for entrusting us to bring the Virgin Hotels brand to life in this incredible building and to bring a splash of red to Shoreditch by showcasing our innovative, heartfelt and personal hotel experience, led by our wonderful people, to our future London guests.”  

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