TUI will unveil its new upmarket brand in Tanzania with the opening of The Mora Zanzibar this summer.

The all-inclusive 250-suite hotel at Muyuni Beach is one of eight new properties planned by TUI in sub-Saharan Africa.

Other TUI hotels are being planned in Cape Verde, The Gambia, Senegal and Kenya.

TUI said the new The Mora brand will offer ‘laid-back, contemporary luxury with highly tailored and flexible service’.

The travel giant is also planning to open its first TUI BLUE hotel in Kenya, the 117-room TUI BLUE Watamu.

It said it is also looking for further franchise opportunities, with the focus in East Africa on key destinations such as Mauritius, Tanzania and Kenya.