TUI Group has signed up to become a Pledge partner of the Safer Tourism Foundation charity.
Travel companies that sign up to the foundation’s Safer Tourism Pledge commit to adhering to protocols around health and safety, and reducing traveller risk.
Safer Tourism Foundation CEO Katherine Atkinson said: “We are absolutely delighted that TUI has signed up as a Safer Tourism Pledge partner. TUI have been great collaborators since the charity’s inception, sharing their anonymised travel safety incident data with us and participating in many of Safer Tourism’s workshops over the years.
“TUI was a key member of the group of travel companies which helped to develop and shape the Pledge, ensuring that the Pledge commitments accurately reflect excellence in travel safety systems, whilst recognising travellers’ responsibility for their own safety.
“We’re delighted to have them on board as official Safer Tourism Pledge partners, collaborating with us and with other travel companies to help keep all travellers safe.”
TUI Director of Security, Health & Safety, Crisis and BCM Marc Jordan said: “Our customers are at the heart of everything we do at TUI and this starts with their safety. The Safer Tourism Pledge partnership further cements our drive for improvement in the safety culture across the industry.”
The Safer Tourism Foundation was set up following the deaths of Bobby and Christi Shepherd from carbon monoxide poisoning on a Thomas Cook holiday in 2006.
Their mother, Sharon Wood, worked with the travel industry to create the foundation in 2016.
The charity still promotes awareness of the dangers of carbon monoxide poisoning, but its remit is now more wide-ranging, encompassing potential risks to personal safety including those related to transport, activities, water safety, allergic reactions, and falls.
Paul Carter has recently taken over as Chair of the foundation.
Find out more here.