TUI says clients are cutting holiday duration by up to four days as cost-of-living crisis begins to bite

By Lisa James
07/03/2023
Home » TUI says clients are cutting holiday duration by up to four days as cost-of-living crisis begins to bite

TUI has revealed clients are booking shorter durations rather than downgrade on their accommodation for summer 2024.

The operator said four- and five-star properties are the most popular across the UK for 2024 and customers are mostly opting for 10- and 11-night stays instead of 14 nights.

“Despite cost-of-living pressures customers are opting for shorter stays rather than downgrading on hotel rating,” the operator said.

TUI added that city breaks are ‘nearly as popular as beach breaks with Brits’, with Barcelona, Rome, Amsterdam and Krakow standing out as popular city destinations.

TUI revealed the trend as it announced it has boosted its summer 2024 programme from the UK, with the addition of 1,500 more hotels across 22 destinations, including Greece, the Canaries and Balearics.

TUI also revealed a return to ‘normal booking patterns’ in January, adding Morocco and Tunisia have seen an uptick in bookings as customers look for ‘great value’ destinations.

May half term is so far the most popular week to book a holiday for 2024, while TUI said family resorts have sold particularly well for next year as people lock in their room types early and spread their costs.

All-inclusive resorts continue to outperform any other board type across all regions but there has been a slight increase in self-catering product booked for this summer particularly in Yorkshire, Cardiff and Glasgow making up around 7% of bookings. 

TUI UK & Ireland Managing Director Andrew Flintham said: “The additional hotels on sale for next summer is testament to positive bookings we’ve seen across seasons.

“Appetite to travel is stronger than ever and we are continually focussed on offering our customers more flexibility and choice.

“We can do this with our regional flying programme from 20 regional airports across the UK, strong hotelier partnerships, our growing TUI cities programme and our owned concepts like TUI Blue.”

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