TUI UK & Ireland has revealed details of its travel agent partner educational trips for 2024.
The programme of immersive experiences named ‘TUI Wanderlust’ has been designed to give independent agents an insight into the broad range of TUI products.
Fourteen trips have been planned in total, with almost 200 agent spaces available.
Agents will be able to sail on a Marella Cruise, ski with Crystal Ski Holidays, take a TUI Lakes and Mountains trip or visit a TUI main beach destination.
The trips will contain fewer hotel visits, allowing agents time to immerse themselves fully in the concept.
Chief Marketing Officer Neil Swanson said: “Our aim is to foster a comprehensive understanding among agents showing the reasons behind our customers’ loyalty and repeated visits to our hotels. We strive to achieve this by actively engaging with independent agents and immersing them in TUI Wanderlust experiences.
”All our trips will be designed in a way to ensure agents will experience our concepts like a customer, so they are able to match their own customer types back to our broad range of exclusive hotels and owned concepts.
“All trips will be supported by a relevant TUI expert who can upskill and train the agents on each hotel type and destination, as well as providing key insider knowledge.”
The first trip to Cape Verde will take place in March 2024.
Any agents wanting to discuss experience trips can speak to their TUI Trade Relations Manager or email: [email protected].