TUI is giving Brits the chance to follow in the footsteps of German tourists and be able to book Antalya year-round.
The operator has pledged to boost capacity to the Turkish region by 30% this winter, opening up year-round holiday options to UK guests for the first time. Turkey is one of TUI’s top destinations, with 1.9m guests travelling in in 2022.
German tourists have long been able to book Antalya year-round, and TUI said the move would be a ‘win-win’ situation for its British customers who would benefit from extra choice and more flexibility when booking their holidays.
TUI Group CEO Sebastian Ebel said: “The demand for holidays goes far beyond the classic summer travel season. This is true for many countries in the western and eastern Mediterranean. Customers want a high degree of flexibility.
“In addition to the classic trips in high summer, there are an increasing number of customers who spend the winter in the south or travel to the holiday regions for sports and cultural activities in spring and autumn. Many regions have prepared well for the longer season and are launching joint initiatives with TUI.”
TUI already offers year-round tours to Palma de Mallorca, Faro and Jerez, and Sebastian hinted similar moves for British guests could be on the cards.
“Mediterranean destinations are among the top destinations for summer holidays. This will also be the case in the future. But we see clear potential for additional offers throughout the year. The season is getting longer. This creates additional opportunities for the destinations and for TUI,” he added.