Fred. Olsen Cruise Lines is expanding its selection of onshore experiences in a partnership with tours and activities provider TUI Musement.

The deal will allow passengers to book tickets via their MyCruises account for attractions and activities at Fred. Olsen’s ports of call, including hop-on, hop-off buses, cooking experiences, bike hire and museums.

Fred. Olsen Itinerary Product and Destination Experience Manager Stephanie Farrow said: “While many of our guests love going on our organised shore tours, there are several who prefer the opportunity to head ashore and explore independently.

“At the same time, these guests may like to experience some of the attractions or museums available in various destinations.

“TUI Musement can help our guests not wanting to take part in an organised excursion, make the most of their time in port.”

TUI Musement Chief Commercial Officer Nishank Gopalkrishnan said: “This is a very innovative collaboration that will positively disrupt the cruise industry, and further reinforces TUI Musement’s position as the tours and activities partner of choice for the world’s leading travel businesses.”