TUI has launched its first-ever Christmas campaign.
The ad aired for the first time during ITV’s Good Morning Britain at 6.55am today (Tuesday 28 November). It will also be shown in ad breaks during the final of the The Great British Bake Off on Channel 4 and ITV’s I’m a Celebrity Get me Out of Here, later tonight.
The advert shows Santa’s elves finishing their Christmas duties and boarding a TUI flight for a two-week holiday.
The elves will be taking over TUI’s social channels, sharing their ‘holiday elfies’ from their trip. There will also be a competition on TUI’s social channels to give away 12 TUI holidays, and there will be an ‘Elfie AR Filter’ available to use across Instagram and Facebook.
TUI UK and Ireland Director of Brand Sara Ali said: “During, what can be a particularly busy but special time of year for many, it’s a time to start dreaming of their next adventure to enjoy with family and friends, creating their own life enriching moments together.”