TUI implements ChatGPT into its UK mobile app

By Lisa James
Home » TUI implements ChatGPT into its UK mobile app

TUI is piloting the use of ChatGPT in its mobile app for UK customers.

The operator says the AI technology will be used to provide informative responses about holiday destinations and personalised recommendations for excursions, activities and attraction tickets.

Customers will get a ‘more refined and relevant shortlist of descriptions, images and links for suggested experiences’, then be able to book them on via the mobile app.

TUI Group CEO Sebastian Ebel said: “Technologies such as generative Artificial Intelligence are influencing our lives and TUI is embracing the opportunities this provides.

“ChatGPT technology can help to simplify processes and services for customers or make information more easily available. Our goal is to be a leader in the use of new technologies and to actively shape the future of tourism.”

TUI Group Chief Information Officer and member of Group Executive Committee Pieter Jordaan added: “Generative AI is starting to change the way customers are searching and interacting with TUI.

“This pilot will give us important insights to further develop the feature.”

Further trials are taking place using generative AI tools, including post-holiday customer communication, support for contact centre teams, and content language translation.

TUI says it’s assuring customers that none of their data will be shared.

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