TUI aims to regain position as UK’s biggest operator

By Linsey McNeill
Home » TUI aims to regain position as UK’s biggest operator

TUI chief Sebastian Ebel has laid down the gauntlet to Jet2holidays, saying he wants TUI to regain its position as the UK’s biggest tour operator.

Following an increase in its ATOL licence for this summer, Jet2holidays is half a million passengers ahead of TUI for the first time ever.

Mr Ebel said Jet2 had ‘done very well filling the gap that Thomas Cook left behind’.

But he said:, ‘It is clear that we want to be number one’, adding that ‘winning is very important.”

In a webcast to announce TUI’s first quarter results to the end of December, Mr Ebel said: “Our strategy is clear: quality, cost discipline and market share.”

In the three months to 31 December 2022, the group saw revenue increase to €3.8bn compared to €2.4bn in the same period of last year. It cut its loss for the period by €120m to €153 million after increasing its passenger numbers by a million to 3.3m.

TUI said demand in the last four weeks was above pre-pandemic levels and prices are higher too.

In its financial statement, TUI said: “The start into the new year has seen significant booking momentum with record booking days online in both the UK and Germany. 

“Volumes overall in the last four weeks are now above pre-pandemic at higher prices, underlining the popularity of our product offering and a testament to the importance of travel for our customers.”

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