Three well-known names in travel have joined the advisory board of startup business Utc.travel.

They are former Celebrity Cruises EMEA Vice President and Managing Director Jo Rzymowska; White Hart Associates Head of Travel and Leisure Chris Photi and Steve Allen, former dnata Senior Vice President, Portman Travel Chief Executive and Thomson Holidays Commercial Director.

Utc.travel was set up by a collective of travel enthusiasts keen to make travel more affordable through a subscription model that enables members to unlock trade prices on travel bookings, have access to travel perks and get a range of lifestyle benefits.

CEO Brett Norton said: “The creation of the advisory board witnesses the next stage in the development of utc.travel, we are delighted to have such talented and experienced individuals supporting us as we scale the business.”

Pictured, from left, are: Jo Rzymowska, Steve Allen and Chris Photi.