Travel Counsellors smashes all-time sales record

By Linsey McNeill
Home » Travel Counsellors smashes all-time sales record

Travel Counsellors says January was its best ever, with sales reaching £114.5m, up 50% on January 2019.

The homeworking company said it is trading 65% up on pre-pandemic levels since the start of its financial year on 1 November 2022.

Eight out of 10 of the biggest sales days in its 28-year history were in January, with the last day of the month seeing record sales of £6.5m.

Leisure sales are up 60% and corporate sales 105% year-on-year, said Travel Counsellors.

New customers were behind a 40% rise in booking volumes in January compared to January 2019.

Last month, 377 Travel Counsellors celebrated their best-ever month.

CEO Steve Byrne said: “These outstanding results are testament to the very special people we have in our community and the care they give to customers, especially during the pandemic, and the reputation we have forged in providing trusted travel advice. 

“January has been a month of records being broken, but more so, highlighting the power of our community and ways in which we can support one another to look after customers and achieve such growth.

“We have seen around half of our Travel Counsellors working in teams, a concept we continue to build on and support using our platform, which has enabled them to collaborate, share expertise and knowledge and be even more successful.”

Top selling destinations in January were the USA, Spain, Greece, UAE and the Maldives.

Lapland also sits in the top 10 destinations booked in January and tops the company’s winter 23/24 sales.

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