Travel Counsellors reveals most popular destinations as Sunshine Saturday boosts bookings

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By Lisa James
11/01/2022
Home » Travel Counsellors reveals most popular destinations as Sunshine Saturday boosts bookings

The decision to scrap pre-departure tests has clearly boosted the number of bookings and enquiries made last week, including on what has been called ‘Sunshine Saturday’, according to Travel Counsellors.

The company saw booking figures returning to pre-pandemic levels and an increase of 213% compared to the week before.

In terms of new enquiries, Travel Counsellors also experienced its highest week since the start of the pandemic and a 236% increase compared to the previous week (commencing 27 December 2021).

Travel Counsellors says over a quarter (27%) want to travel straightaway, while 20% of bookings are for summer and 13% for Easter.

The UAE, the USA, the Maldives and Spain are the most popular sunshine destinations in January and February, with 74% of bookings being for premium leisure and tailor-made holidays. 

The US is one of the most popular holiday destinations outright for Brits, with a quarter of all Easter enquiries being for the USA; and the USA, Greece and Spain currently accounting for over 50% of all summer holiday enquiries.

A recent survey of Travel Counsellors’ leisure clients showed that over 50% of responders plan to take two or more international holidays this year.

UK Managing Director Kirsten Hughes said: “Last week’s positive trading figures were clearly boosted by the announcement of the scrapping of pre-departure tests.

“This decision definitely instilled more consumer confidence and encouraged people to book that long awaited holiday, which translated into bookings returning to pre-pandemic levels.

“‘Sunshine Saturday’ has undoubtedly made a comeback this year.”

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