Travel Counsellors has launched its biggest peaks campaign, with the slogan ‘We take care of everything’.
It includes more than 30 suppliers and runs alongside a separate campaign exclusively for cruises.
Central to the campaign is the video, featuring Travel Counsellors, that highlights both destination experiences and ‘exceptional’ service delivery, which the company claims sets it apart.
The campaign also comprises of a digital brochure that incorporates content tailored to customer engagement and interests as well as further marketing materials, including social media assets that Travel Counsellors can share on their own channels, plus dedicated emails and e-cards.
In addition to this, to ensure business owners feel they have the right insight and knowledge to support the campaign, a ‘continuous’ flow of additional information is being shared through the company’s communication channels, including weekly live marketing TCTV shows.
Customer Director Dave Callan said: “Our 2024 peaks campaign marks our biggest yet, building on the success of our recent rebrand and as we enter our 30th anniversary year.
“Using compelling content to showcase stories of our own customers and being fronted by our own TCs is a relatable and authentic approach to get our brand across and supports the messages we are delivering in an impactful way.”