Fundraising events at the ABTA Travel Convention have boosted the association’s LifeLine charity by £34,000.
The funds were raised through the event’s LifeLine cycle ride, a raffle, an auction and a donation of more than £10,000 from Royal Caribbean.
ABTA LifeLine Director Trudie Clements has urged the travel industry to pledge their support for LifeLine all year round by signing up to the charity’s £2 per employee pledge.
She said: “ABTA LifeLine is there for people at the hardest times in their lives – whether that’s financial assistance whilst someone is on long term sick, vital debt advice or counselling support after a bereavement or relationship breakdown.
“The charity provides timely support to help people get through these difficult moments, and many more, but we can only do that if the funds are there.
“It’s been great seeing the enthusiasm and support for LifeLine over the last few days, and my thanks goes to all of those involved; we now need to see that commitment to the cause extend beyond the Convention. We are here for your people, and we need you to be here for us.”
ABTA LifeLine is asking companies to donate the equivalent of £2 per employee. For example, if a business has 10 employees, it would donate £20, if a company has 2,000 employees, it would donate £4,000.
Businesses already signed up to ABTA’s £2 per employee appeal include TUI, easyJet holidays, Blue Bay Travel, Kuoni, G Adventures, Seabourn, and Dawson and Sanderson.
Trudie added: “We know that times are tough for personal finances right now and this makes individual giving and fundraising much more difficult, which is why we’re really keen for members to get involved via corporate giving through the £2 per employee appeal. The money will be used to support those who are in serious need and help people through the toughest times in their lives.”
One travel colleague who is currently receiving help from ABTA LifeLine said: “The name LifeLine is just what the charity has been to me. LifeLine provided me with energy and food vouchers as winter set in and the temperature dropped. They also supported me getting a new freezer, which was invaluable as I was able to freeze food and save money on food costs.
“I don’t know what would have happened without the support of LifeLine. My mental health is slowly improving, and this charity has played a very special part in my recovery.”