Travel agents star in ABTA campaign to attract talent to the industry

By Harry Kemble
Home » Travel agents star in ABTA campaign to attract talent to the industry

Travel agents have helped front a new ABTA video campaign to attract and retain talent in the industry.

Club Voyages’ Susie Taylor; Travel Consultant at Luxury Holidays and Honeymoons’ Vicky Yates-McCowan; and Not Just Travel Travel Consultants Annika Nickson and Gemma Standish appear in the trade association’s two-minute video.

They were filmed talking about the benefits of working in travel during the ABTA Convention in Marrekech last year, where they were hosted by Travel Gossip.

ABTA said the video is the latest phase of its #BePartOfTravel campaign and has been launched to coincide with National Careers Week, which starts today (6 March).

It will be posted on LinkedIn and shared on ABTA’s social channels.

ABTA wants members to share the new video across their own social channels. The #BePartOfTravel marketing toolkit is available here.

Testimonials from leading figures at tour operators, such as Intrepid Travel Chief Executive James Thornton, G Adventures EMEA Managing Director Brian Young; Chris Wright, Managing Director at Sunvil Holidays, and Giles Hawke, Cosmos Tours Chief Executive have also been included.

The testimonials list the reasons why a career in travel should be considered by graduates and established workers who are considering a career change.

Giles said: “I’ve been in the industry for 30 years now and I’ve enjoyed every moment of it, even in the tough moments.

“We’ve had to deal with some really big things, and you learn a huge amount about yourself. You learn about what you’re capable of.”  

He added: “You get to travel to go to some amazing places around the world and have experiences you would struggle to do as a consumer on a holiday. So, travel is the industry to work in.”

Vicki Wolf, ABTA Head of Education and Career Development, called the industry ‘fun, dynamic and versatile’.

“Young people who are looking for career ideas and those who have worked in with transferable skills should consider a career in travel,” she added.

“These are exactly the messages we’re trying to get across with the new video and #BePartofTravel campaign as a whole.

“The campaign has received positive feedback from ABTA members, who have been facing recruitment challenges as the industry continues to recover from the pandemic.”

Share this article

Latest News