Taiwan plans to attract six million tourists this year and 10 million annual visitors by 2025, with a string of new incentives.

One scheme will see tourists receive money when they visit the country and is expected to be confirmed next month, said Alice Chiu, Director of Taiwan Tourism Bureau’s London Office.

Half a million individual tourists will be offered 5,000 New Taiwan dollars (£136), while 90,000 tour groups will receive 20,000 New Taiwan dollars (£544).

Cash will be delivered to tourists digitally and only when they have arrived in Taiwan.

Soon tourists will also have access to five vouchers designed to reduce costs, although a launch date has not been confirmed.

The vouchers include a one-way Taoyuan International Airport metro Voucher; a Taipei travel card; a fruit box voucher; Taipei city bus tour; and a five-day sim card.

Alice said another Taipei city tour would also been introduced that would involve walking and public transport.  

“In the future we’ll encourage tourists with a different tour,” she said. “We’re discussing it now. It will be a one-day tour around Taipei.

“There are a lot of different ways of attracting people to Taiwan. We’ve never offered people vouchers before.”

In 2019, Taiwan welcomed a record 11.8 million international visitors but numbers fell to just under 900,000 last year, according to the Taiwan Tourism Bureau.

Taiwan’s border fully reopened in October 2022.

Asked where the UK ranked against other European markets, Alice said: “In Europe, we focus on the UK, France and Germany.

“Germany is probably number one, with France second and the UK third, but it changes every year.”

Around 90,000 Britons visited the country in 2019.