Sunlife targets UK growth with appointment of Sales and Marketing Director

By Linsey McNeill
20/12/2022
Home » Sunlife targets UK growth with appointment of Sales and Marketing Director

Mauritian hotel group Sunlife has appointed Lisa Balsom as Director of Sales and Marketing for the UK, Ireland and Scandinavia.

She previously worked for Sunlife, formerly known as Sun Resorts, in a consultancy role.

Lisa has also worked as Head of Etihad Holidays in the UK.

Her new role will see Lisa developing the brand’s trade partnerships in the UK and expanding into wider European markets for the first time.

Emma Waycott, MD of Vinetree Connections, has also joined the Sunlife UK team, consulting on strategic solutions to build business in the meetings and incentives market, while Lucy Grey has been promoted to Account Manager for the UK, Ireland and Scandinavia.

“Our recent rebrand from Sun Resorts to Sunlife marks a new era for us, building on the history and heritage of Sun and over 45 years’ as one of the leading luxury brands in Mauritius,” said Chief Sales and Marketing Officer Joelle Edwards.

“Reinforcing our Europe team with the addition of Lisa and Emma, along with Lucy’s promotion enables us to develop our existing trade relationships and to reach new, valued partners as we strive to build brand awareness and increase visitors to Mauritius that are choosing Sunlife as their preferred luxury resorts.”

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