TUI UK’s summer 2024 bookings are up 3%, with 41% of the programme sold.

Parent company TUI Group shared the update as it announced its 2024 first-quarter interim report for the three months to 31 December 2023. It’s the first time the company has achieved a profit in the first quarter.

The group reported highest-ever revenues of €4.3 billion and underlying EBIT [earnings before interest and taxes] of €6 million for the first time. Revenue across TUI Group was up 15% on the previous year.

TUI Group said summer 2024 ‘continues to be promising’ with 32% of its entire programme sold. Average selling price is up 4%.

The operator said demand has increased for mid- and short-haul and it is ‘closely monitoring’ developments in the Middle East.

TUI Group said: “We have seen stronger demand year-on-year across all our key medium- and short-haul destinations with Spain, Greece and Turkey again proving to be most popular for the summer season.

“We continue to monitor developments both in the Middle East and around the Arabian Peninsula. We will retain the option to flexibly adjust capacity from the eastern to western Mediterranean should there be a further escalation of the conflict in this region which has a significant and prolonged effect on customer demand.”

The Northern Region, which includes the UK as well as the Nordics, saw revenue increase 7%, to €1.4bn year-on-year.

Marella Cruises achieved a higher occupancy rate, of 93%, compared to 91% in the first quarter of 2023 and generated increased revenue of €166.8m.