Storm brews in Lanzarote as tourism chiefs rush to build bridges with UK trade

By Harry Kemble
17/03/2023
Home » Storm brews in Lanzarote as tourism chiefs rush to build bridges with UK trade

The Tourist Federation of Lanzarote has ordered the island’s government leader to meet with UK tour operators in a bid to restore relations with British holidaymakers following her divisive comments.

In recent weeks, Lanzarote Cabildo (Council) President Dolores Corujo has twice called for the ‘diversification’ of the Canary island’s tourism sector, saying she wanted to move away from attracting British visitors in favour of more ‘upmarket’ holidaymakers, particularly those from Germany.

She said he wanted to ‘achieve higher quality tourism and greater spending in the destination’.

On Thursday (16 March), the Tourist Federation of Lanzarote called for her to reach out to tour operators and confirm that the island remains open to UK visitors.   

The federation said: “We have always had very strong ties with the British market, and thanks to this, relations have been strengthened in such a way that they present a high level of fidelity with the Island.

“Lanzarote is an absolutely hospitable island and will continue to be so for British tourists, for which we emphasise its importance in the tourist and economic sphere of the island.”

Britain is Lanzarote’s number-one source market. In 2019, 45% of the island’s visitors were British, according to Lanzarote Tourism Information.

Figures from the Spanish Tourist Office show the average spend per day by UK holidaymakers to Spain is €154, compared with €145 among German tourists.

The President’s comments have sparked outrage from Jet2.com and Jet2holidays boss Steve Heapy, who has sent a letter to the island’s government asking Ms Corujo to explain her comments.

He said articles in the media about the escalating row could have ‘a very detrimental effect on British tourists who are choosing Lanzarote for their holidays this year’.

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