Luxury tall ship cruise line Star Clippers is launching a three-month trade promotion, including fam trips, destination showcases and roadshows.

The cruise line, represented in the UK by Fred Olsen Travel, is teaming up with tourist boards, hotel partners, regional airports and airlines to put the focus back into their locations, with a streamlined destination focus each quarter.

The campaign will see three months’ worth of promotions, trade events, offers and fam trip opportunities to showcase the destinations throughout the year.

Star Clippers’ debut spotlight between the months of April and June 2022 will be a celebration of St Maarten, an island that has played host to the small-ship cruise line for 30 years.

The project will involve a week-long UK roadshow, with the cruise line’s sales team and members of the tourist board hitting the road to collaborate on numerous training sessions and events.

Evening events for agents will be taking place on Monday 4 April at Hotel Indigo, Birmingham, Wednesday 6 April at Charlotte Street Hotel, London and Thursday 7April at Chester Racecourse.

Star Clippers UK General Manager Fay McCormack said: “We are so excited to showcase these beautiful destinations with a structured focus for the trade and are delighted to be working with the tourist boards and industry partners on this collaboration.”

Agents can register their interest at: [email protected]