Travel Counsellors has signed a partnership agreement to sell product in the SPL Villas portfolio.
The deal means the homeworking company can access SPL Villas’ 1,600 properties across 100 destinations, in addition to packages under SPL Villas’ new ATOL.
SPL Villas Managing Director Edward Frampton-Fell said: “When we announced our ATOL certification last month, we said that agents are an important part of our growth strategy, so it’s great to be able to follow that up so quickly by sharing that we’re now working with Travel Counsellors.
“They share our commitment to quality, customer service and value, and we’re looking forward to getting their agents up to speed with our product and proposition in the coming weeks.
“Agents account for around a third of our total bookings, and during the Peaks period they have been a strongly performing channel for us. Our core destinations of Majorca, Cyprus and Portugal have proven particularly popular with them, and they’ve been instrumental in significantly growing the percentage of bookings we’re taking for villa-only and packaged stays in Florida.
“We’re confident that the expertise and energy of the Travel Counsellors agents will accelerate that growth further.”