Coach holiday operator Daish’s Holidays has almost doubled its customer service team in response to rising demand.

The family run independent, based in Bournemouth, has taken on six more staff, boosting the team to 15.

The company has a fleet of 39 luxury coaches and has served more than 100,000 customers this year across its 12 hotel locations.

Commercial Director Paul Harper said: “We have seen first-hand a spike in popularity for value holidays, with almost a 20% in Daish’s holiday bookings over the last six months compared to the same period in 2021.

“Strengthening our customer service team will allow us to continue offering high-quality support to our guests and help make their holidays with us even more memorable.”