The Spanish Tourist Office in the UK has announced a new campaign to improve and promote accessibility and social inclusivity in travel.

The ‘Spain for All’ campaign will comprise a number of initiatives to enable visitors to Spain to’ ‘immerse themselves in the culture, history, and natural beauty’ of the country, it said.

The first phase includes the creation of an advisory panel, with the aim of collating industry feedback to identify challenges and opportunities. This will be followed by a consumer survey, panel discussions and a content campaign.

Spanish Tourist Office UK Director Manuel Butler said: “In Spain, we place strong emphasis on putting frameworks in place for equal opportunities, to expand social rights and reduce the gaps and prejudice between different groups.

“Our aim is to create geographic and economic sustainability with a socially inclusive tourism model that spreads the benefits around the country, 365 days of the year.

“To work towards greater equality, good governance and public policy is vital but we also want to learn from our peers in the travel industry and create dialogue to better understand both the challenges and the opportunities as we advocate for a more inclusive travel sector.”

Anyone interested in joining the advisory panel can register their interest here.