Sneak a peek at Barrhead’s turn-of-year campaign

By Linsey McNeill
Home » Sneak a peek at Barrhead’s turn-of-year campaign

Barrhead Travel has shared a first look of its turn-of-year TV ad campaign, which will break on Boxing Day and run throughout January.

The ‘Massive Holiday Sale’ ads will be supported by marketing activity online, on social media, radio, out of home and in local branches.

There will be variations for its Brilliant Travel homeworkers’ division.

Placement of the television advert will include linear national and regional advertising, as well utilising on-demand video opportunities, said Barrhead.

During the ad, the dominant sound-track unexpectedly interrupted with noises typically associated with holidays, a tactic which Barrhead said was used to prompt viewers ‘to look up’ during the ad breaks.

During Peaks, Barrhead Travel will continue to promote its ‘Book Human’ messaging unveiled last year, which promotes the benefits of using a travel agent.

Imagery of Barrhead Travel experts and anecdotes of the benefits of booking with a travel agent will dominate the ‘Book Human’ campaign, mainly on social media.

Sales & marketing director Nicki Tempest-Mitchell said: “This is a big January for the travel industry where we expect travel brands to be front and centre of advertising.

“It was important to us to create a campaign that could both cut through the noise as well as capturing the emotions of going on holiday.

“It’s our biggest tactical campaign since pre-pandemic and we’re confident that the return will be high – not just because demand for travel is still buoyant, but because there are more people than ever turning to trusted local travel agents.

“We’re increasing loyalty amongst existing customers as well as attracting new clients thanks to our reputation which has only strengthened over the last few years because of the service we’ve offered.

“Holidaymakers want the certainty that all the details will be taken care of, as well as assurances that the money they pay is completely financially protected. Although cost-of-living is front of mind for consumers, the most important thing is value for money which is an area that travel agents can excel in.”

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